premium pharmaceutical toothpaste is a proprietary blend of ingredients, including 14 naturally effective plant and herbal extracts that leave your whole mouth feeling brilliantly clean & fresh. Formulated with ultra-effective, long-lasting freshness.No dyes, fluoride, sodium lauryl sulfate (SLS), or artificial colors, preservatives, or flavors. Powerful natural extracts do all the work.Having bad breath can be unpleasant and a cause for embarrassment. The essential oils and herbs in our toothpaste help eliminate the odor-causing bacteria while leaving your mouth feeling fresh and squeaky clean.